Asymmetric information within the corporate social responsibility market: impacts of signalling on consumer decisions
Publication Date
July 18, 2016
Creator
Abstract
This thesis consists of three papers on the economics of corporate social responsibility (CSR). The papers study different aspects of CSR from the perspectives of consumers and firms. The first paper looks at how consumers value CSR and their willingness to pay for ethical attributes in a product. We include a CSR signal to examine how information on CSR affects individuals’ preferences and willingness to pay. The second paper builds on the study in the first paper, however, we also include a CSR nudge and the Big Five Inventory on personality to examine the interaction between information and personality traits on the willingness to pay for CSR. Finally, in the third paper we look at how firms’ CSR signal can influence their financial performance.
Item Type
ethesis
Thesis Type
PhD
Supervisors
Subjects (LC)
Associated Schools / Departments
Nottingham University Business School (UK)
eprints ID
33817
UoN Repository URI
Except where otherwise noted, this item's license is described as
File(s)![Thumbnail Image]()
Name
Natalie J Moore PhD Thesis.pdf
Type
Full-text
Description
Examined
Size
5.22 MB
Format
Adobe PDF
Checksum (MD5)
9dc5b7aeed908c9bb3367deb6417f36b